Growing up in Miami, I witnessed firsthand how beauty standards often sacrificed health for aesthetics. I founded Novello to create products that celebrate women exactly as they are, while enhancing their natural radiance in ways that are both effective and empowering. Every formula we develop begins with a promise: to deliver results without compromise, so you can feel confident in your skin and in your choices. As a small business owner, I personally test each product, answer customer emails, and package orders with my own hands—because your beauty journey matters to me. When you choose Novello, you're not just supporting a brand; you're joining a community of women lifting each other up, one radiant day at a time.